Want, Need & Desire fulfilled.
It all started when I could not find the shoes I desired. I had a need, and I fulfilled it by creating the shoes I wanted. Designing and watching my creations come to life was so rewarding. Now, I create shoes for women all across the world.
In 2014, I founded ‘Veruschka by Payal Kothari.’ The brand is inspired by my travels, every collection/shoe is infused with a uniqueness of the country/city I visit; it’s architecture, design values, and sensibilities.
I strive to bring the world to your feet, literally! All shoes are created with the sentiment of the designs being fashionable yet functional.
If you do something well, make a living out of it.
The Ikigai Philosophy!
My work gives livelihood to workers, and fabulous shoes to customers. Every shoe is meticulously hand-draped by local artisans and finished to perfection. Our shoe making skills are backed by years of expertise, and we use only the best materials that are sourced locally.
It is this feisty trait that has earned the brand a fan following amongst shoe aficionados and famous personalities alike.
No two people are alike, and neither are their needs for a shoe. We help brides, their families, and the forgotten groom, customize shoes as per their needs for their special day.
Around the block a few times, I say!
Having graduated from the Fashion Institute of Technology, New York, and studied Advanced Shoe Making from Florence, Italy; my designs have been showcased at international fashion stores like Bergdorf Goodman, Bloomingdales, Saks 5th Avenue, and Macy’s.
My shoes have sashayed down the ramp at Lakme Fashion Week, London Fashion Week, and beauty pageants like Miss International and Femina Miss India, for several seasons.
They have also been featured on the very popular NDTV show - Band Baaja Bride, under the keen eye of designer Sabyasachi, for his brides. Much of my inspiration for bridal shoes comes from his work.
80% of your body weight rests on your feet.
I aim to make everything pretty, starting from toe up. Every Veruschka pair is individually handcrafted and comes with a certain uniqueness to it.
“A well-crafted shoe can empower women. If she walks with a certain confidence, she definitely feels the same. I believe good, affordable shoes are a luxury every woman should be able to own.”
Come, discover our world of shoes and find your pair of perfect shoes, or let us create them for you.
The journey of a shoe begins in our studio, where questions of trends, practicality and comfort are addressed before making a collection.
It takes 5 craftsmen to make a pair of Veruschka shoes. All shoes are hand-lasted by the best artisans in the field.
We custom-make shoes for customers as per their colour, heel, and design preferences.